The Ingenio translated:
Wit, Ingenuity, Creativity, Cleverness, and Innovation
The Ingenio defined:
The ability to imagine or create things intelligently by combining knowledge, skill, and all available resources
The Ingenio's origins:
Ingenio, in one capacity, refers to the kind of factory where sugar cane –Cuba's top export and most popular product – was produced.
After the emancipation of slavery between 1880 and 1886, the planters class in Cuba underwent a massive transformation. Accordingly, successful mill owners modernized their facilities, increased their cane-processing capabilities, and became planter-industrialists, creating “ingenios” all over Cuba.
The Ingenio's mission:
In today's world, the only constant is change. From technology trends to changing business models and evolving consumer behaviors, there is much to consider in order for today’s marketers to have a handle on what’s important for tomorrow's consumers.
The world is more connected because of technology these days, but marketing is becoming more regionalized, more localized, and even more individualized as consumers resist homogenization.
At “The Ingenio”, our mission is to increase our capabilities everyday in accordance with the consumers we are marketing to. We align creativity with the latest trends and technologies to offer our clients a result-oriented and cost-effective product.
WHO WE ARE
We believe our expertise and the variety of the services we offer will take your product or service closer to the diverse and always growing MULTICULTURAL market.
We are dedicated to creating a sustainable advantage for our clients, and we make every effort to provide them with a lucrative return on all of their communication investments. We view our clients' budgets as solid investments, not simply money spent. Above all, we know that imaginative solutions are vital to make our client's brand stand out from the crowd, connecting with consumers in a striking manner and outshining the competition.
Our goal is to distinguish the client's product or service from its competitors and establish a unique and meaningful relationship with the consumer.
We deliver targeted multicultural marketing strategies for some of the most recognized brands in today's market. Our expert understanding of our audience informs every decision, from our dynamic retail activations to our award-winning creative campaigns. So we always provide solutions that are as culturally relevant as they are unforgettable.
Whether you want us to create specialized programs as part of a larger brand campaign or utilize our full-service resources to produce a complete, 360 degree marketing campaign, we will bridge you to the world of these ever-changing consumers to continue to grow your business.
WHAT WE DO
At The Ingenio we provide solutions for all our clients marketing needs. Regardless of the size of the project or the budget.
• Account Services
• Strategic Planning & Research
• Award Winning Creative & Design Services
• Website Development, SEO & SEM
• Mobile & Online Marketing
• Social Media Marketing
• Photography Services
• Branding & Packaging Design
• Transcreation (Copy Adaptation & Translation)
• Conventional, Digital & Large Format Printing
• Audio, Visual & Broadcast Production
• Local, regional and nationwide Media Planning & Buying
• In-store signage and POS
• Shopper Marketing & Sales Promotions
• Turn-key Events
• In-Store Demos & Product Activation
• Direct Response
• Public Relations
• IT Services
Targeted Advertising and Marketing
At “The Ingenio” we proudly create in-language and in-culture advertising to reach multicultural consumer audiences. Our advertising delivers integrated marketing communications across media that makes sense for your brand. That is how we make certain your brand rises above the cluttered marketplace, even when your message evolves.
In our team's combined 25+ years of experience, we have produced an enormous creative archive including TV, radio, print, direct mail, out-of-home, online, and social media campaigns. We have serviced a large client base spanning the widest range of product categories (including liquors, beer and beverages, telecommunications, legal and financial services, mass merchandising, cosmetics, packaged goods/food, media, government, automobile, pharmaceuticals, healthcare, and others). This diverse range of client categories has enabled our team to develop the most eclectic and flexible approaches for advertising development, resulting in a wide range of creative themes, messages, and executions.
Whether you need us to create a single, stand-alone print ad, adapt a mainstream campaign for the Hispanic community or other ethnic market, or develop a full multicultural campaign from scratch, The Ingenio's approach to advertising development always adheres to our three guiding principles: strategic insight, creative excellence, and cost efficiency.
Every client has a unique set of challenges and goals. The first step is to listen to what you need. Then we will work together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other.
At The Ingenio, our goal is to provide you with strategic media placement solutions that will deliver results in sync with your marketing objectives. As partners, we will work together to develop a media plan tailored specifically to the needs of your business while ensuring the most cost-efficient results for reaching targeted customers.
Negotiating skills enhance client media efficiencies up to 30 percent. Our decades long relationship with our media partners, combined with our knowledge of the local communities will help us provide quick, quick, affordable, accurate, unbiased and comprehensive planning and buying.
Our clients message will be delivered to a targeted and socially interactive audience across broadcast, local cable and satellite TV, local outdoor, and online networks as well as desktops, tablets, and smartphones, enabling us to effectively reach your customer in today’s multi-screen world.
Whether it’s a print campaign in a local newspaper, an integrated national branding campaign or your weekly social media maintenance, our media planning and buying puts our client’s message in front of their audience in the most effective way.
Before West New York was settled, and long before it became incorporated in 1898, Native Americans of the Lenni Lenape Tribe, known locally to Dutch settlers as Hackensack and Tappan tribes, were the first known peoples to live here. The first known European in the area was Henry Hudson in 1609, an English explorer employed by The Dutch East India Company. In 1658, Peter Stuyvesant, the last Director-General of New Netherlands, purchased the land of North Hudson from the Hackensack and Tappan tribes.
The town was populated mainly with Italian Americans and German Americans. The 1960s saw an influx of Cuban émigrés to the area, once called Havana on the Hudson; it has since become one of the United States cities with a majority (80%) Hispanic population.
The Ingenio Marketing LLC
440 60th Street, Suite 105, West New York, NJ 07093 | Tel. 855-INGENIO (855-464-3646)
Call The Ingenio Marketing LLC at 855-INGENIO (855-464-3646) or fill out the form below to send us an email.